Duchessa Lia launches a message of hope and optimism: #iobrindoalfuturo!

The new print, TV and radio advertising campaign

Valerio is a driver, Nancy is a beautician, Alessandra is a shop assistant. Francesca plays the violin, Piero is a restaurateur, Laura is a teacher, while Luca has chosen to be a doctor.

Common people, living normal lives. Yet, together, they are extraordinary: because they are the foundation of the communities where we live in and thanks to their unrelenting commitment, day after day, they are building a common future.

Starting on Monday June 7 and until the end of the month, on the main newspapers, magazines, TV and radio channels, Valerio, Nancy, Piero, Laura, Luca and many others will be toasting to the future: to the solidarity and oneness that have always distinguished Italians when overcoming difficult times. A toast that, even at a distance, calls us to raise our glasses and support each other in building a more mindful and hopeful future.

Duchessa Lia, the premium brand of Cantine Capetta, entrusts its message of rebirth to common people: names and faces that are witnesses of real life, captured during the common yet exciting moment of toasting. For Duchessa Lia, each toast is a joyful second of connection with the people we care about, the right way to celebrate accomplishments and, more than ever, revive hope for a better future.

For Duchessa Lia, toasting to the future is the most positive of all messages, a wish and, at the same time, a commitment to look beyond the difficulties, imagining that everything can start again and that, together, we can face any challenge.


The #iobrindoalfuturo campaign of Duchessa Lia will also be on social media. From June 7, everyone can upload a photo of their toast on Facebook or Instagram, using the hashtag #iobrindoalfuturo. On your own or in company of your loved ones, help us to create a nationwide raising of glasses: a toast telling dozens of different stories, our stories, united by hope.

Help us spread this message of hope: post a photo of you toast on your social media accounts and use the hashtag #iobrindoalfuturo!

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Benvenuti sul blog di Duchessa Lia: news, eventi e Noble stories, la rubrica del blog di Duchessa Lia dedicata alle «storie di nobiltà», brevi racconti dedicati ai nobili spiriti del Piemonte, personaggi che, nel corso della loro esistenza, hanno vissuto la «nobiltà» nelle accezioni più positive: stile, eleganza, tradizione, nobiltà d'animo e di idee. 

DUCHESSA LIA s.r.l. - Corso Piave, 140
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