Roero Arneis Duchessa Lia is on the set of the fiction "Doc - Nelle tue mani"

Roero Arneis Duchessa Lia is on the set of the fiction "Doc - Nelle tue mani"

A start to the year as protagonists of the small screen for Duchessa Lia's wines.

After that Brachetto d'Acqui Docg, Roero Arneis Docg and Nebbiolo d'Alba Doc have been alongside the aspiring chefs in the third and fifth installments of the new season of MasterChef Italia (of which Duchessa Lia is the official wine), Roero Arneis Docg Duchessa Lia also makes her appearance on the RAI networks, on the set of the medical drama "Doc - In your hands", interpreted, among others, by Luca Argentero and Matilde Gioli.

The bottle of Roero Arneis Docg Duchessa Lia (delicate dry white native to the hills of Roero) appears in some scenes of the episode aired on Thursday 13 January on RaiUno, which, according to Auditel data, has made a boom in audiences, with over 7 million viewers and a share of 30.5%. "Doc - In your hands" thus confirms itself as the most followed medical fiction by Italians and an exceptional showcase for Duchessa Lia's wines.

But that's not all: keep following the series because Duchessa Lia's labels will appear again in other episodes of the fiction.

As Filippo Larganà writes on his blog Sapori del Piemonte, at the beginning of the year "it should be noted that Piedmontese wines are, in some way, also conquering the world of cinema and television narration. An important signal for a sector that has enormous potential both nationally and internationally ".



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